The 2018 Georgia gubernatorial election was extremely tight. Stacey Abrams barely lost and as a result, spent the following years building a political machine for Georgia democrats. It was all but certain in Georgia politicos minds that she was gearing up for a 2022 rematch against governor Kemp.
Abrams had an uphill battle considering that this election was during midterms of Democrat's first year in the White House. Historically, the incumbent party in the White House struggles in the midterms. Governor Kemp, the incumbent, had a leg up. Since June, Abrams was spending at least $2.2 million a week on campaign efforts mostly relating to media. Political ads were shown every time you turned on your tv or opened your computer.
As we continue to evaluate the impact of advertisements/media, the 2022 gubernatorial election is an example that those efforts do not always get you across the finish line nor is media always the driving factor in election success. I would be interested to hear your thoughts?
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