Sunday, September 25, 2022

The Cost of Social Media

 For campaigns, the cost of using social media is very expensive. Stacey Abrams campaign has been spending a million dollars a week since July of TV advertising and social media use. Michael Bloomberg spent more than one billion dollars on his presidential campaign with over 70% of that used towards advertising. That is over 700 millions dollars. Buying TV time and promoting candidates through social media can cost an arm and a leg. My question is, should the FEC regulate how much can be spent? Or is that the new norm that we should accept? As this article highlights, it is extremely expensive to run for public office. The amount of money that it takes is limiting to the everyday citizen considering public office. Most of us would have a difficult time garnering the support to start a movement and that comes down to lack of funds. Unless you parents are worth millions or you are connected with some wealthy people, your chances of running for federal office and winning are low. I think this points to why some candidates are willing to do and say whatever it takes to raise money. Marjorie Greene is a prime example. She raises a lot of money around the country by saying what certain groups of voters want to hear. She has a archest that makes her nearly untouchable in her district. Campaigns were already very expensive. As we see campaigns shifting more and more the use of social media, the costs do not diminish but rather increase. This makes it difficult for people to pull the trigger on running for office. 

1 comment:

  1. Great post! I am actually going to write a similar post in the next few days, and in my personal opinion I do think that some kind of reign should be put on personal expenditures on campaigns. But, as money equals speech and speech is free, I don't see it happening. My blog post will also focus on how the Citizens United case has impacted campaign spending and, as a result, intensity of partisan messaging. It's A huge and expensive problem! But unfortunately I don't see a solution in sight.

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