As we are seeing now, campaigns are spending a lot of money on TV Advertising. We are especially seeing advertisements for the senate and governors races. At times, you will see advertisements all the way down at the local level. You may not think about it, but chances are that you are getting more advertisements from one side than the other. This is because of targeted advertising. You know how your phone always asks if it's okay tp use cookies or it's okay that an app or website tracks you? That information is sold and used to better advertise for you. Have you ever been talking about shoes, golf clubs, or some earrings and next thing you know you have all sorts of advertisements on your phone or computer? This strategy also applies to politics and they love it. Having so much data on us helps campaigns know our tendencies and be able to target us. Our own hobbies are being used to identify us to try and earn our vote. Social media continues to be a useful resource for political campaigns.
Generational Gap
Media usage continues to increase while the forms of media are ever changing and increasingly advanced. I think it is interesting ...
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As we learn about how social media impacts candidates, a lot of people assume that negative media is something that always hurts candidates...
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As we are seeing now, campaigns are spending a lot of money on TV Advertising. We are especially seeing advertisements for the senate and g...
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Media usage continues to increase while the forms of media are ever changing and increasingly advanced. I think it is interesting ...
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