What makes Media so useful for campaigns?

 Social media has seen a rapid growth in usage over the past several election cycles. It is still kind of "new" but has been shown to be incredibly effective. Social media is a useful tool for businesses and campaigns alike. How is this and why is using social media so important in the modern campaign? There are four key reasons that this is so important. First, it increases name recognition. This is especially important for primary elections. When there are several candidates for a seat in a primary election, voters typically subconsciously pick the one that they are most familiar with. A prime example of this is Herschel Walker's primary win. He breezed through the primary and didn't;t even do debates. His name recognition and Georgia football legend status carried him a long way. The reason you see so many political yard signs is because the name recognition game is important to win. Media also improves your chances to convert voters. Repetitive television advertisements can give the voters more of reason to vote for the candidate. It engrains the message in the minds of voters and gives them a candidate to consider. Another benefit is the cost effectiveness of mobilizing voters. Running a political campaign is extremely expensive. Social media allows campaigns to spend their funds in a cost effective manners by targeting voters. Cultural issues and norms have become a prevalent way for candidates to do this. Lastly, social media can be used as an informative tool for campaigns. Informing the voters of issues and how a candidate will remedy said issues is an important aspect of running for office. Social media allows candidate to do this and for the message to reach a lot more people. Political campaigns are all about reaching voters and getting them to turn out. Media plays a huge role in this.